AIRBNB ICONS
FEID TOUR BUS
Airbnb introduced “Icons,” a new category of once-in-a-lifetime experiences hosted by cultural icons. Intending to blur the line between imagination and reality, experiences ranged from a night in the UP! house to exploring the Ferrari Museum. Each Icon was designed to immerse fans in worlds they’d only dreamed of—making their debut one of Airbnb’s most ambitious launches to date.
Airbnb unveiled the “Go on Tour with Feid” experience, an extraordinary opportunity for fans to spend a week alongside reggaeton superstar Feid during his FERXXOCALIPSIS World Tour.
To bring this dream to life, Airbnb turned to Analog Heart to design and build a fully branded tour bus where fans could stay, travel, and live the true backstage experience.
BEFORE
AFTER
Our team transformed the bus into more than just transportation—it became an immersive brand environment. Every design detail was tailored to reflect Feid’s energy and aesthetic while meeting the functional demands of life on tour. From custom finishes to integrated lighting and fan-focused amenities, we created a one-of-a-kind mobile space that elevated Airbnb’s promise of delivering “the most extraordinary experiences on Earth.”
The branded tour bus not only delivered unforgettable memories for the fans who stepped aboard, but also reinforced Airbnb’s reputation for pushing the boundaries of experiential design. This project showcased Analog Heart Creative Studio’s ability to translate bold creative visions into tangible, immersive environments—helping global brands like Airbnb create magic in the real world.
